BRING IT TO THE SURFACE
Get The Program For Your Team
When You Join The Conversation, You Save Lives.
Program Overview
The Conversation Has Started. Will You Join It?
What began as a pledge to change our industry’s mental health culture has evolved into a program that brings real, stigma-shattering engagement directly to your jobsite. Championed by our Lead Program Partner, the Ontario Mining Association, Bring It to the Surface is now available to your team — across Ontario and throughout Canada — so you can have a true impact, equip supervisors, and drive real-world utilization of mental health resources wherever your operations are located. This isn’t an HR initiative, it’s a safety essential.
Program Overview
Why This Matters To Your Business
In diamond drilling, a crew’s strength is measured by retention, focus, and safety. Silence around mental health is a measurable risk. Our industry’s EAP programs are under-utilized (6% uptake) because policies alone don’t connect with workers. But people do.
Your Partnership Ensures:
- Fewer Incidents: A strong correlation between mental health and on-site safety.
- Better Retention: Showing care for your people is the most effective talent strategy.
- Culture Shift: Moving from a “tough it out” mindset to one of proactive, open communication.
Program Overview
The Clint Gore Difference
The most valuable asset in this program is authentic connection. We trust the story from the field, not the manual from the office.
As a Presenting Partner your brand is aligned with Clint Gore’s high-impact speaking and engagement sessions. Clint’s powerful, lived experience breaks through years of stigma to normalize conversations and give workers permission to finally ‘Bring It To The Surface.’ Your brand will be the enabler of this critical, on-site breakthrough.
When You Join The Conversation, You Save Lives
For your investment, you’ll not only be helping change industry culture, you’ll have a meaningful impact on your team and your brand.
Staff Engagement & Culture Building
Staff Engagement & Culture Building
This is the “secret sauce”. There’s no replacement for having a credible third party engage with your people to create a safe space for communication. Nothing against you and your team – it’s just human nature that we respond differently to those who are not part of our everyday world. Once Clint opens the door for sharing, others will walk through it.
Staff Engagement & Culture Building
1 – Full Day Visit
Clint shares his story with your team in-person, creating an environment for vulnerability and reflection. His delivery is unflinching, allowing the audience to recognize the same patterns in their own lives. It takes one to know one.
Staff Engagement & Culture Building
2 – Fireside Chat
Connecting with staff, creating open dialogue about mental health. Participants have shared that this is the most impactful part of the experience, often sharing personal experiences with co-workers for the first time.
Staff Engagement & Culture Building
3 – Clint Gore Weekly Gratitude Journal
Reinforcement is the key to changing culture. You and your team will have one year access to this vital component of the program. The virtual journal creates a space for reflection and a positive mindset moving forward.
Staff Engagement & Culture Building
4 – Training
You’ll have access to expert trainers, including Angele Poitras, widely recognized as a subject matter expert in remote and FIFO work environments and mental health, with extensive experience training and presenting to hundreds of individuals across remote sites. You’ll be able to keep the conversation going with accredited, leading edge methods of health and wellness engagement.
Staff Engagement & Culture Building
5 – Video Recap
Take a moment to mark the occasion with your team and reinforce the muscle memory needed to change culture. A branded, 15-30 second video commemorating the on-site experience will provide positive reflection internally and on social channels, if you choose.
Staff Engagement & Culture Building
6 – CDDA EFAP Program & Webinars
This is where the rubber meets the road. As culture shifts, you’ll have access to our CDDA EFAP Program and Monthly Webinars to connect people with resources to increase uptake and have a meaningful effect on your organization’s mental health and wellness. Together we’ll turn the ship around and increase EFAP usage in a measurable way.
Leadership & Brand Value
Showing your team that you walk-the-walk is not only good for changing culture, it also tells your partners and stakeholders you are leading the way to improved health and wellness in our industry. Your brand will be featured in a variety of ways, reinforcing your commitment to the health and safety of your people.
Leadership & Brand Value
1 – Logo Features
Your logo will be featured on multiple program materials including:
• Event signage and screens
• Training and presentation materials
• Web portal feature tiles
• Wellbeing Directory interior pages
• EFAP Webinar
Leadership & Brand Value
2 – Podcast Guest Appearance
Sit down with the host of the Bring it to the Surface Podcast to tell your company’s story. We’ll work with you to develop an engaging, productive episode that touches on the key messages that are important to your staff, partners and stakeholders.
Leadership & Brand Value
3 – Podcast Ad Placement
Podcast advertising is one of the fastest growing and most effective ways to deliver your message authentically. Your ad will be featured in every episode of the Bring it to the Surface podcast series.
Leadership & Brand Value
4 – Social Media Promotion
Your logo will be featured on multiple program materials including:
• Social media recognition before and after site engagement
• LinkedIn feature post, poll, or spotlight via CDDA channels
Leadership & Brand Value
5 – Activation Report
You’ll receive a KPI Report tied to your activation detailing the reach, engagement and more.
Here’s how your involvement can literally save a life:
Field Engagement Leader
Presenting Partner
10 spots available
- Full day visit with Clint Gore
- Fireside Chat with your team
- Year-long Gratitude Journal access
- Branded recap video (15–30 sec)
- 8 staff training seats
- Monthly EFAP Webinar
- Logo on all program materials + signage
- Podcast interview feature
- Podcast ad placement
- Social media recognition + LinkedIn spotlight
- KPI activation report
Program Supporter
Supporting Partner
10 spots available
- Dig Deeper Supervisor Training (Zoom)
- Clint Gore online training access
- 6 staff training seats
- Monthly EFAP Webinar
- Logo on program materials
- Podcast episode mention
- Dedicated social feature post
- Group recognition in seasonal content
- Annual impact report inclusion
Local Champion
Community Partner
10 spots available
- Monthly EFAP Webinar access
- Logo on campaign sponsor wall
- Social content recognition
- Group acknowledgment campaign
- Recognition at one in-person event
- Annual impact report inclusion
Prove Your Impact. Prove Your Leadership.
As a partner, you receive quarterly KPI dashboards detailing attendance, resource downloads, EAP access rates, and overall digital reach. Align your brand with safety, culture, and the people of the Canadian diamond drilling industry. Opportunities are limited and filling quickly to meet our print and portal launch deadlines.
Contact us today to discuss remaining packages.
Founding Members
