The Canadian Diamond Drilling Association is proud to announce Sofvie Inc., as our August Supplier Member of the Month. We interviewed a member from their company to learn more about their services and membership with the CDDA.
Can you tell us more about your company?
Sofvie Inc., based in Lively, Ontario, was founded in 2019 to address a critical gap in digital health and safety solutions for the mining sector. Sparked by firsthand experience with paper-based, often ineffective systems, Sofvie’s founders who themselves come from mining communities deeply affected by workplace incidents, created a platform designed for every level of the organization. Their vision was driven by the goal of achieving a “Zero Harm” workplace, empowering frontline workers and management alike with intuitive, actionable safety tools.
Since its inception, Sofvie has transformed mining operations by turning complex data into wisdom and actionable insights, enabling safer workplaces and a more engaged workforce. Today, hundreds of workers and management teams use Sofvie to identify hazards, ensure compliance, streamline reporting, and foster a culture of care and collaboration.
What Products Do You Offer?
Sofvie is a cutting-edge operations performance platform focused specifically on the mining industry. Core offerings include:
- EHS & Operations Performance Software for safety, productivity, and compliance
- Mobile application with online/offline capability for in-field data capture
- Pre-operational checks and pre-task planning modules
- Risk and hazard management tools
- Task management, incident reporting, and positive recognition features
- Custom form builder for unique company processes
- Transparent, real-time dashboards and analytics for proactive decision-making
Sofvie’s solutions empower organizations to enhance equipment readiness, crew safety, hazard identification, compliance, and communication across all levels, unlocking operational excellence while strengthening workplace culture.
What are your Company’s Mission and Values?
Sofvie’s mission is simple and powerful: to save lives and get every worker home safely to their families. This vision drives Sofvie’s innovation and service, reflected in their core values:
- Safety First: Every feature is designed to eliminate workplace harm.
- Empowerment: The platform gives a voice to frontline workers and management.
- Collaboration: Fosters teamwork, trust, and mutual accountability.
- Data-Driven: Turns insights into positive safety and operational outcomes.
- Innovation: Continuously evolves to meet emerging industry needs
Together, these values reinforce Sofvie’s commitment to a “Zero Harm” workplace and a culture where people feel safe, included, and empowered.
Employee Feature: Jacqueline Pashley, Account Executive
Jacqueline Pashley recently joined Sofvie as an Account Executive, bringing her passion for safety, advocacy, and client success to the team. An active participant in industry events, including Women in Mining leadership initiatives, Jacqueline exemplifies the next generation of mining sector leaders focused on innovation and workplace well-being.
Known for her collaborative spirit and commitment to customer relationships, Jacqueline helps clients implement technology that truly makes a difference for their teams, bridging the gap between digital solutions and the realities of frontline work.
As a mentor, Jacqueline is recognized for her willingness to support and uplift colleagues. Her approach embodies Sofvie’s people-first values: ensuring that every stakeholder, from the boardroom to the mine face, feels heard, respected, and confident in the pursuit of safer workplaces.
What do you value about being a CDDA Member?
Being a member of the CDDA is invaluable to Sofvie for several key reasons:
- Industry Network: Membership fosters deep connections with Canada’s leading mineral exploration and drilling companies, driving continuous improvement through shared knowledge and best practices.
- Learning & Advocacy: Participation ensures that Sofvie stays at the cutting edge of regulatory, technical, and safety standards. It offers vital opportunities for advocacy and collaboration on industry challenges.
- Supporting Excellence: The CDDA’s conventions, safety initiatives, and communications empower members like Sofvie to contribute to innovation in health and safety, directly aligning with Sofvie’s mission to advance a “Zero Harm” workplace.
- Recognition and Involvement: Recent acknowledgments, such as winning a delegate spot through CDDA’s “Bring it to the Surface” contest, underscore Sofvie’s growing presence and commitment to supporting the industry.
Sofvie values its CDDA membership as a cornerstone for industry leadership, professional growth, and the ongoing mission to make critical operations safer for all.
We thank Sofvie for their continued support of our Association and their commitment to promoting safety in the industry. Visit their website to learn more about their services: https://sofvie.com/
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